Donald R. Gaffney (Ryan) is a Ph.D. candidate at the University of Cincinnati that studies behavioral science. Ryan's area of interest is in how humans interpret and process uncertainty in the consumer domain. Much of Ryan's research distinguishes uncertainty into variants. From this perspective, Ryan hopes to make exciting and useful contributions to the field of consumer research. 


University of Cincinnati
Ph.D., 2017-2021, Concentration: Information Processing
M.Sc., 2016-2017, Concentration: Consumer Psychology
BBA, 2013-2016, Majors: International Business, Marketing
Kardes, Frank R., Steve S. Posavac, & Donald R. Gaffney, (Forthcoming). Omission Neglect and Judgment and Inference Based on Limited Evidence. In L. R. Kahle, T. M. Lowrey & J. Huber (Eds.), Handbook of Consumer Psychology. Routledge.
Kellaris, James J., Karen Machleit, & Donald R. Gaffney. Sign Evaluation and Compliance Under Mortality Salience: Lessons from a Pandemic. Interdisciplinary Journal of Signage and Wayfinding 4, no. 2 (2020): 51-66.
Posavac, Steven S., Frank R. Kardes, Heidi D. Posavac & Donald R. Gaffney, (Revise & Resubmit). Consumption Motives and Tendencies of the Histrionic Personality. Personality and Social Psychology Bulletin. 


In the Works

Gaffney, Donald R., Bryan M. Buechner & Noah VanBergen (In Preparation). Death and Free Will: The Role of Subjective Uncertainty on Consequences of COVID-19. Journal of the Association of Consumer Research Flash Issue on Covid-19.
Gaffney, Donald R., Emma Neybert, Susan Mantel & Frank R. Kardes (Data Collection). Gricean Uncertainty: The Role of Communication Norms in Product Reviews. Targeting the Journal of Consumer Research.
Gaffney, Donald R., Ruomeng Wu, MengMeng Liu & Frank R. Kardes (In Preparation). As Good as New: The Role of Product Condition in Culture. Targeting the Journal of Marketing.
Gaffney, Donald R., Emma Neybert, Frank R. Kardes & Robert S. Wyer, Jr. (Data Collection). The Veil of Trust: Media Effects on Hidden Information. Targeting Psychological Science.
Krishnan, Vijaykumar, James J. Kellaris & Donald R. Gaffney (In Preparation). Sonic Logos: Designing Distinctive Auditory Identities. Targeting Journal of the Academy of Marketing Science.
Gaffney, Donald R. & Bryan M. Buechner (Data Collection). Antecedents to Political Action. Targeting Psychological Science.
Gaffney, Donald R. & Bryan M. Buechner (Data Collection). Scarcity and How We Perceive It: The Dual Nature of Uncertainty. Targeting the Journal of Consumer Research.
Gaffney, Donald R., Emma Neybert, Frank R. Kardes & Robert S. Wyer, Jr., "Encounters of Distrust on Hidden Information" Midwest Psychological Association (2020). 
Gaffney, Donald R., Ruomeng Wu, Meng Liu & Frank R. Kardes, "Cross-Cultural Differences in New versus Used Products" Midwest Psychological Association (2020). 
Kardes, Frank R. & Donald R. Gaffney, “Omission Neglect: Out of Sight, Out of Mind” TEDxUCincinnati (2020).
Gaffney, Donald R., “Can Donald Trump Make you Smarter?” Three Minute Thesis Competition (2020).
Gaffney, Donald R., Ruomeng Wu & Frank R. Kardes, "As Good as New: Cross-Cultural Differences in Losing Face and Preference of New versus Used Products" CLIK Conference (2019). 
[Invited] Gaffney, Donald R., “Uncertainty within Self: The Impact of Subjective Uncertainty in Marketing” University of Cincinnati Bicentennial Community Day (2019).
Gaffney, Donald R., “It’s Not You, It’s Me: The Impact of Variants of Uncertainty on Purchase Behavior.” University of Cincinnati Graduate Student Expo (2019).