Donald R. Gaffney (Ryan) is a Ph.D. candidate at the University of Cincinnati that studies uncertainty in the consumer domain. 
 
In the study of consumer research, understanding how we perceive uncertain events is critical. Through an information processing lens, my research takes an introspective approach in investigating the duality of subjective uncertainty. That is, isolating the role that differences in perceptions of a singular uncertain event have in consumption. This has led me to focus my research in several thematic areas. This includes investigating the role limited information has in decision-making, which has led to multiple projects centered around the bias that is omission neglect. Other thematic areas include epistemic motives of ideology and inference.

Education

University of Cincinnati
Ph.D., 2017-2021 (expected), Business | Concentration: Information Processing
 
M.Sc., 2016-2017, Marketing | Concentration: Consumer Psychology
 
BBA, 2013-2016, Majors: International Business, Marketing

Kardes, Frank R., Steve S. Posavac, & Donald R. Gaffney (Forthcoming), “Omission Neglect and Judgment and Inference Based on Limited Evidence,” In L. R. Kahle, T. M. Lowrey & J. Huber (Eds.), Handbook of Consumer Psychology. Routledge.

Posavac, Steve S., Frank R. Kardes, Heidi D. Posavac & Donald R. Gaffney, (2021), “The Utility of Clinical Psychology Concepts for Judgment and Decision Making Research: The Case of Histrionic Features,” Personality and Social Psychology Bulletin.

Kellaris, James J., Karen A. Machleit & Donald R. Gaffney (2020), “Sign Evaluation and Compliance Under Mortality Salience: Lessons from a Pandemic,” Interdisciplinary Journal of Signage and Wayfinding, 4 (2), 51-66.

Publications

In the Works

Wu, Ruomeng, MengMeng Liu, Donald R. Gaffney & Frank R. Kardes (Under Review). As Good as New: The Role of Product Condition in Culture. Journal of Business Research.
Gaffney, Donald R., Bryan M. Buechner & Noah VanBergen (Preparing for Submission). The Will of the People: The Role of Subjective Uncertainty on Societal Perceptions and Behavior. Targeting the Journal of Public Policy & Marketing.
Gaffney, Donald R., Joshua J. Clarkson & Frank R. Kardes (Preparing for Submission). Cognitive Motivations of Ideological Extremity. Targeting Science.
Krishnan, Vijaykumar, James J. Kellaris & Donald R. Gaffney (Preparing for Submission). Sonic Logos: Designing Distinctive Auditory Identities. Targeting the Journal of Marketing.
Gaffney, Donald R., Emma Neybert, Susan Mantel & Frank R. Kardes (Data Collection). Gricean Uncertainty: The Role of Communication Norms in Product Reviews. Targeting the Journal of Consumer Research
Gaffney, Donald R., Emma Neybert, Frank R. Kardes & Robert S. Wyer, Jr. (Data Collection). The Veil of Trust: Media Effects on Hidden Information. Targeting Psychological Science.

Posavac, Steven S., Frank R. Kardes, Heidi D. Posavac, and Donald R. Gaffney (2021), "Decision Motives and Judgment Tendencies of the Histrionic Personality," presented at the Society of Personality and Social Psychology, Virtual.

 

Gaffney, Donald R., Emma Neybert, Susan Powell Mantel, and Frank R. Kardes (2021), " Grice in the 21st Century: Product Reviews and their Authors," paper to be presented at the 93rd Annual Meeting of the Midwestern Psychological Association, Chicago, IL.
 

Kardes, Frank R. and Donald R. Gaffney (2020), “Omission Neglect: Out of Sight, Out of Mind,” paper presented at TEDxUCincinnati, Cincinnati, OH.

 

Gaffney, Donald R., Emma Neybert, Frank R. Kardes, and Robert S. Wyer, Jr. (2020), "Encounters of Distrust on Hidden Information," paper accepted for the 92nd Annual Meeting of the Midwestern Psychological Association, Chicago, IL.
 

Gaffney, Donald R., Ruomeng Wu, Meng Liu, and Frank R. Kardes (2020), "Cross-Cultural Differences in New versus Used Products," paper accepted for the 92nd Annual Meeting of the Midwestern Psychological Association, Chicago, IL.
 

Neybert, Emma, Donald R. Gaffney, Liang Shen, Stephanie Flout, Maxwell Richards, and Frank R. Kardes, Sarah Elizabeth Perry, and Zoey Phelps (2020), “Novel Moderators of the Reception and Detection of Pseudo-profound Bullshit,” paper presented at the 41st Annual Conference of Society for Judgement and Decision Making, virtual.

 

Gaffney, Donald R., Frank R. Kardes, and Robert S. Wyer Jr. (2019), "Does Feeling Ignorant Give Us More Control?" paper presented at the Annual Association for Consumer Research Conference, Atlanta, GA.
 

Gaffney, Donald R., Emma Neybert, Frank R. Kardes, and Robert S. Wyer (2019), “Seeing the Unseen:  The Role of Distrust in Considering Missing Information,” paper presented at the Annual Association for Consumer Research Conference, Atlanta, GA.

 

Gaffney, Donald R., Ruomeng Wu, and Frank R. Kardes (2019), "As Good as New: Cross-Cultural Differences in Losing Face and Preference of New versus Used Products," paper presented at the CLIK Conference, Louisville, KY.
 

[Invited] Gaffney, Donald R. (2019), “Uncertainty within Self: The Impact of Subjective Uncertainty in Marketing,” paper presented at the University of Cincinnati Bicentennial Community Day, Cincinnati, OH.

Presentations