Donald R. Gaffney (Ryan) is a Ph.D. candidate at the University of Cincinnati that studies uncertainty in the consumer domain. Uncertainty is a foundational piece to the study of consumer research.
Uncertainty has been shown to play a major role in almost every domain of science, including psychology. However, Uncertainty research hasn’t gone without introspection. My research takes an information processing perspective on investigating how consumers behave when they experience uncertainty. One such example is the role of limited information in a decision-making context. This example has led me to investigate the role of omission neglect in consumer decisions. However, processing uncertainty as knowledge-based has many other consequences. Below you will see a few that I have personally found interesting. 


University of Cincinnati
Ph.D., 2017-2021, Concentration: Information Processing
M.Sc., 2016-2017, Concentration: Consumer Psychology
BBA, 2013-2016, Majors: International Business, Marketing

Kardes, Frank R., Steve S. Posavac, & Donald R. Gaffney (forthcoming), “Omission Neglect and Judgment and Inference Based on Limited Evidence,” In L. R. Kahle, T. M. Lowrey & J. Huber (Eds.), Handbook of Consumer Psychology. Routledge.

Posavac, Steve S., Frank R. Kardes, Heidi D. Posavac & Donald R. Gaffney, (in press), “The Utility of Clinical Psychology Concepts for Judgment and Decision Making Research: The Case of Histrionic Features,” Personality and Social Psychology Bulletin.

Kellaris, James J., Karen A. Machleit & Donald R. Gaffney (2020), “Sign Evaluation and Compliance Under Mortality Salience: Lessons from a Pandemic,” Interdisciplinary Journal of Signage and Wayfinding, 4 (2), 51-66.


In the Works

Gaffney, Donald R., Bryan M. Buechner & Noah VanBergen (Preparing for Submission). Death and Free Will: The Role of Subjective Uncertainty on Consequences of COVID-19. Targeting the Journal of Consumer Psychology.
Gaffney, Donald R., Emma Neybert, Susan Mantel & Frank R. Kardes (Data Collection). Gricean Uncertainty: The Role of Communication Norms in Product Reviews. Targeting the Journal of Consumer Research.
Gaffney, Donald R., Ruomeng Wu, MengMeng Liu & Frank R. Kardes (Preparing for Submission). As Good as New: The Role of Product Condition in Culture. Targeting the Journal of Marketing.
Gaffney, Donald R., Emma Neybert, Frank R. Kardes & Robert S. Wyer, Jr. (Data Collection). The Veil of Trust: Media Effects on Hidden Information. Targeting Psychological Science.
Krishnan, Vijaykumar, James J. Kellaris & Donald R. Gaffney (Preparing for Submission). Sonic Logos: Designing Distinctive Auditory Identities. Targeting Journal of the Academy of Marketing Science.
Gaffney, Donald R. & Bryan M. Buechner (Data Collection). Antecedents to Political Action. Targeting Psychological Science.
Gaffney, Donald R. & Bryan M. Buechner (Data Collection). Scarcity and How We Perceive It: The Dual Nature of Uncertainty. Targeting the Journal of Consumer Research.
Gaffney, Donald R., Emma Neybert, Frank R. Kardes & Robert S. Wyer, Jr., "Encounters of Distrust on Hidden Information" Midwest Psychological Association (2020). 
Gaffney, Donald R., Ruomeng Wu, Meng Liu & Frank R. Kardes, "Cross-Cultural Differences in New versus Used Products" Midwest Psychological Association (2020). 
Kardes, Frank R. & Donald R. Gaffney, “Omission Neglect: Out of Sight, Out of Mind” TEDxUCincinnati (2020).
Gaffney, Donald R., “Can Donald Trump Make you Smarter?” Three Minute Thesis Competition (2020).
Gaffney, Donald R., Ruomeng Wu & Frank R. Kardes, "As Good as New: Cross-Cultural Differences in Losing Face and Preference of New versus Used Products" CLIK Conference (2019). 
[Invited] Gaffney, Donald R., “Uncertainty within Self: The Impact of Subjective Uncertainty in Marketing” University of Cincinnati Bicentennial Community Day (2019).
Gaffney, Donald R., “It’s Not You, It’s Me: The Impact of Variants of Uncertainty on Purchase Behavior.” University of Cincinnati Graduate Student Expo (2019).