Donald R. Gaffney (Ryan) is a Ph.D. candidate at the University of Cincinnati that studies uncertainty in the consumer domain. Uncertainty is a foundational piece to the study of consumer research.
Uncertainty has been shown to play a major role in almost every domain of science, including psychology. However, Uncertainty research hasn’t gone without introspection. My research takes an information processing perspective on investigating how consumers behave when they experience uncertainty. One such example is the role of limited information in a decision-making context. This example has led me to investigate the role of omission neglect in consumer decisions. However, processing uncertainty as knowledge-based has many other consequences. Below you will see a few that I have personally found interesting.
University of Cincinnati
Ph.D., 2017-2021, Concentration: Information Processing
M.Sc., 2016-2017, Concentration: Consumer Psychology
BBA, 2013-2016, Majors: International Business, Marketing
Kardes, Frank R., Steve S. Posavac, & Donald R. Gaffney (forthcoming), “Omission Neglect and Judgment and Inference Based on Limited Evidence,” In L. R. Kahle, T. M. Lowrey & J. Huber (Eds.), Handbook of Consumer Psychology. Routledge.
Posavac, Steve S., Frank R. Kardes, Heidi D. Posavac & Donald R. Gaffney, (in press), “The Utility of Clinical Psychology Concepts for Judgment and Decision Making Research: The Case of Histrionic Features,” Personality and Social Psychology Bulletin.
Kellaris, James J., Karen A. Machleit & Donald R. Gaffney (2020), “Sign Evaluation and Compliance Under Mortality Salience: Lessons from a Pandemic,” Interdisciplinary Journal of Signage and Wayfinding, 4 (2), 51-66.